Gurman Reports Apple Is Launching New ‘Smart Home’ Products on October 13

Mark Gurman, reporting for Bloomberg (gif link): Apple Inc. plans to make its long-delayed push into the smart-home market on Oct. 13, marking a critical product expansion for the company under new Chief Executive Officer John Ternus. At the center of the strategy is a smart-home hub code-named J490, according to people familiar with the matter. Apple also plans to announce the first update to the HomePod mini since that device’s 2020 debut and its first new TV set-top box since 2022. [...] The home hub will take the form of a roughly 6-inch square display, with versions that can be mounted on a wall or placed on a countertop, according to the people, who asked not to be identified because the products haven’t been announced. [...] Because the device is intended to remain stationary, it has a single FaceTime camera on the front and no rear camera. The product has microphones and speakers in its connected base. The hub is about as thick as an iPhone, and its display is surrounded by a quarter-inch, black bezel reminiscent of older iPads. It has rounded corners and no sharp edges. The device lacks a battery, so it has to be plugged in at all times, and there are no volume or power buttons. The product comes in Apple’s standard gray aluminum finish and includes a USB-C port for power. The screen sits above a metal, round base with multiple rings of perforated speaker holes and connects to it through a polished metal arm. Users can manually tilt the display forward or backward. And the base has a rubberized bottom to help it stay on a table.

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Published Sep 30, 2026

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